The Ellen MacArthur Foundation's "Jeans Redesign"

The Ellen MacArthur Foundation has released a plan to try to redesign Denim Jeans to implement more circular manufacturing practices. There are some very good points in there but we would argue that our 100% copper rivets are needed to add strength to the jeans. Unlike cheaper rivets that usually do have the problem of popping off as they are merely for decoration, ours are stamped down after being pushed through. This is an extra step in production but we think it is worth it to ensure they stay strong. Our jeans are already untreated and 100% natural fibers so we are already way ahead of the "Jeans Redesign" plan!

https://www.vogue.com/article/ellen-macarthur-foundation-denim-industry-sustainability